Duhhhh….It’s called Bakugan…

Oct 10, 2008 | Mobile & Web | Tech News

bakugan bakugan 2


I stopped playing with my marbles many years ago but if you want to be the cool parent, uncle or aunt this holiday period it sounds like you’re going to have to revisit those yesteryear days. The latest hot fad from Japan has made it to US shores with the new ‘Bakugan Battle Crawlers‘. Amazon has this description of the latest evolution of the Pokemon style game.

The popular and fun anime TV series “Bakugan Battle Brawlers” has spawned this strategic game that pits a variety of “Bakugan warriors” — such as “Juggernoids,” “Fear rippers,” and “Robatallians” — against each other for points. With this Bakugan Battle Pack, kids 4 and above will enjoy the challenge of earning points by rolling their Bakugan (or shooting them from a launcher) onto magnetic cards where the plastic spheres burst open to reveal the fearsome warrior apparatus inside. Kids will also love the way the Bakugan transform suddenly into warrior mode, and fans of the show will have an especially good time with the game.

Bakugan, meaning ‘exploding sphere’ has been developed alongside electronics giant Sega and is further reenforced with a hit TV series on Cartoon Network which was launched on September 8. Apparently, “Americans are currently snapping-up 2.5 Bakugan spheres every second, which are outselling Transformers and Star Wars action figures. To keep up with the high demand Spin Master is having to produce 300,000 sets every day”.


Besides ensuring that you know your Bakugan from your Backgammon when confronted by plastic marble wielding youths, I actually think this is an impressive piece of highly refined cross-media marketing. The TV show has introduced the kids to the Bakugan universe and characters, the toys are the next wave of attack by bringing the imaginary world into the physical world, and with Sega as one of the main players it’s not hard to imagine that a Bakugan video game is already in the works heading back into the virtual and a repeat of this virtuous cycle. Over 180M Pokemon Games have been sold since entering the market. What we basically have here is a proven formula for printing money 🙂

At $39.99 for 6 plastic balls and a few playing cards with hundreds of additional Bakugan to collect and swap, not to mention advertising revenue, video games, etc. This is going to be a huge money maker.

One interesting quote from a parent had this to say, “My son (almost 6) hasn’t touched a video game, watched tv, or played with any other toys since he got it. He just spends all his free time with his Bakugan (haven’t decided if this is good or bad).”

There’s lots to learn from models like this. Obviously they’re not unique and we all grew up playing with Star Wars figures or Barbie Dolls but the extent to which these fads are manufactured today is either inspiring or scary depending upon how you look at it…

Article End
  1. Oct 31, 2008 at 11:58 pm

    Infinity Core says:

    One Game…One Goal…Two Worlds! Join the Brawl!

    The game is actually very fun. Think of it as this generation’s version of DnD. It’s a great way to waste many hours, and doesn’t inspire them to sit mindlessly in front of the TV for days on end (e.g., Pokemon).

  2. Nov 1, 2008 at 1:07 am

    adam says:

    I’m hoping to find some younger cousins who’ll *force* me to play this xmas 🙂 Thanks for the comment!

  3. Mar 29, 2009 at 11:39 pm

    Bakugan Sensei says:

    I had no idea Bakugan meant exploding sphere… is that true? Pretty cool. This game is pretty genius, they sell not just the cards, but also the toys, the dvds, the action figures, and now even the game. I hear they are making a feature Bakugan movie as well.

    Pretty amazing, even I’m addicted to the game, and I swore off these kinds of things years ago!

  4. Apr 3, 2009 at 4:37 pm

    bakugan says:

    I am addicted to this show, and have just started collecting the Bakugan Trading Card Game.
    Another obsession, Oh Well! Have fun in life is what I always say.

  5. Apr 4, 2009 at 1:13 am

    Amanda S says:

    Ha, I don’t agree with it all but nice none-the-less

  6. May 18, 2009 at 7:53 am

    Bakugan says:

    Would you like to contribut to my site? I will be in touch. Nice post by the way.

  7. May 18, 2009 at 8:01 am

    Bakugan says:

    Great site and interesting post, have taken your rss feed. Will be back soon. Thanks!

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