Hyper Sensing: Why Eulerian Video Magnification could be a marketers best friend.
Jun 5, 2012 | Augmented Reality
WHAT IS IT?
You’ve seen it in ‘Lie To Me‘ and ‘Sherlock Holmes.’ The imperceptible becoming perceptible, whether it’s the flushing of the face and an increase in pulse as someone feels the pressure under questioning, or a subtle movement of the eyes indicating recollection of a face or a crime scene. There are an uncountable number of small nuances that our brains filter out or ignore so we can spend our focused moments looking at cat videos on Facebook.
A recent SIGGRAPH paper entitled ‘Eulerian Video Magnification for Revealing Subtle Changes in the World‘ describes a technique to magnify these subtleties so that they are exaggerated and more noticeable through post processing of source video. Check out some examples in the video above (3:25).
WHY IS IT RELEVANT?
From a campaign perspective imagine the possibilities of being able to engage an audience in an almost magical way.
– Post a picture of yourself in 3 outfits and see which ones make your male friends hot under the collar through a video survey.
– A ‘Choose your own’ interactive video that has multiple plot twists and turns triggered purely by the emotional response that the camera detects.
– Who’s the most engaged person with your brand at an event, show, or during an online experience.
Of course there’s the ‘that’s a little freaky’ reaction, but with the advent of devices such as Project Glass from Google with their Augmented Reality eyewear you’d be naive to ignore that these kinds of technologies are coming and its better to be perceptive and think about how to take advantage of it now